Who is Initial Property Management
Welcome. We're a Los Angeles–based property management firm built on decades of real estate experience. Our job is to make owning rental property feel straightforward.
Who are we
Holly Hatch and Chris Johnson lead Initial Property Management. Together they bring 50+ years of combined real estate and property management experience to every owner we work with.
What we do
Full-service residential property management across single-family, condo, townhome, and multifamily portfolios, leasing, operations, financial reporting, and owner/tenant communication.
Why choose Initial Property Management
Expertise
Decades of real estate experience across leasing, operations, and portfolio management.
Technology-Driven Solutions
Modern tools for owner reporting, tenant communication, and maintenance tracking.
Maximizing Returns
Proactive pricing, tenant quality, and preventive maintenance protect long-term yield.
Our Mission
To empower property owners and enrich lives through exceptional service. We treat every property we manage as if it were our own, with care, transparency, and a long-term view.
Our Services
Property Management
End-to-end operations, leasing, rent collection, maintenance coordination, compliance.
Capital Improvements
Project-managed upgrades that protect and grow the asset.
Financial Reporting
Clean monthly statements, owner draws, and year-end packages.
Property Marketing
Professional listings, pricing strategy, and tenant screening.
Real Estate Services
Buying, selling, and 1031-adjacent transactions via Initial Real Estate.
Customer Service
Same-day responses, clear communication, and straight answers.